Sara Oehler and Soft Flex
When I met Sara Oehler (pronounced Ay-ler) many years ago, she saw something in me that needed development and she took the time to mentor and guide my career as a designer—I’m so thankful for that! Sara is a gifted author and instructor in addition to her longtime role as the Sales and Marketing Manager at Soft Flex Company.
Sara and I have worked on many projects, including The Great Bead Extravaganza, developing special kits, presenting on TV, and more. Soft Flex is my first choice for beading wire and you’ll find it in the supply list of many tutorials here on the site. I’m grateful to Sara and Soft Flex for our many opportunities to collaborate.
“I have followed Nealay with keen interest as a designer and then a business owner. You will fall in love with the rich look of his wonderful jewelry. Each design is so captivating and full of eye catching detail, you will be staring for minutes, just to drink it all in.” -Sara
Customer Appreciation Week by Soft Flex
Every September, Soft Flex hosts a global virtual event called Customer Appreciation Weekend, bringing together partnering businesses that use or distribute their products. I’m always thrilled to be invited and love adding a touch of fun and beady magic to the event. If you’re interested, I highly recommend joining their virtual community on Facebook, the Soft Flex Very Important Beaders (VIB) Group, and visiting their website, softflexcompany.com, to stay updated on their latest events.